(Download ebook) Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing
♥ Jean-Marc Lehu ♥
| #8964409 in Books | Kogan Page | 2008-01-01 | Original language:English | PDF # 1 | 9.01 x.73 x6.19l,1.08 | File Name: 0749451467 | 272 pages |
||0 of 0 people found the following review helpful.| For anyone in charge of the future of a brand|By Midwest Book Review|The name of a brand is something that carries a lot of power in society - when someone mentions something such as Sony, many images come to the people due to the association they have developed with that brand. "Brand Rejuvenation: How to Protect, Strengthen, & Add Value to Your Brand to Prevent it From Agein||
“Essential... for anyone in charge of the future of a brand.” -- Midwest Book
At some point in their lives, all brands begin to look old – either tired out by their unchanging image or overtaken by younger brands more in tune with the zeitgeist of the time. Others attract unwelcome associations and need to redirect their image. Brand Rejuvenation highlights the aging problem that every brand can face and investigates how companies can take steps to counter it. With dozens of case...
[PDF.bc15] Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing Rating: 4.89 (744 Votes)
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You easily download any file type for your device.Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing | Jean-Marc Lehu.Not only was the story interesting, engaging and relatable, it also teaches lessons.
